Happy New Year…in Aug


Thats right, it is Aug and thus you know what that means…it’s a brand new year…at least according to SanMar. I must admit, I miss my days of touring the beautiful lands of North Florida/South Georgia and have the pleasure of present the latest line launch. Our Product Development team and Marketing Dept have all brought some amazing product to life. It is an honor and privilege to be able to share these items to the industry.

With this, I wanted to spotlight a few of my favorite picks from the latest 2018 ABC launch:

C112.jpgThe Port Authority® Snapback Trucker Cap C112 There is no mistaking this remarkable new cap. We took our time, but at last have a Structured Snap-back mesh that can now rivals many others within our industry. According the the first few weeks of our Territory Manager’s getting feedback, we nailed the Design and Fit here. All at a price that should make everyone smile. Fingers crossed we can keep this one is stock.

ST667Sport-Tek® Heather Contender™ Contrast Polo ST667 This is what I predict will be one of our strongest sellers from the new polo/knits offering. Using the base of our top selling ST360 Heather Contender t-shirt, we built a retail inspired look here. I can see Screen Printed and Heat Transferred logos doing especially well on this fabric.








Sport-Tek® PosiCharge® Competitor™ Cotton Touch™ Tee ST450 This also took some time to effectively source and make sure we brought the best possible hand-feel to the industry. Our ST350 is not going away by any means, but some out there(myself included) do prefer the all-poly t-shirts that feel more like cotton. Utilizing a Spun Poly structure and the right yarns make this a wonderful shirt to wear. We also included the Posicharge® technology that the industry had become spoiled with having.

Now of course there are many more amazing styles that were added in this 2018 ABC launch, but I simply wanted to share some of my favorites. To see the entire, in stock, and available online, click HERE.


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